Market Research
User Research
UX & UI Design
Jumpstart is an online recruiting application targeting university-level engineers with potential. The main product is the website: jumpstart.me. The company wants to launch its android product and give the target audiences a better job-seeking experience during the pandemic.
The product aims to help university-level job seekers connect with updated featured career advice and peer experience.
The global online recruitment market size was $28.68 billion in 2019 and is projected to reach $43.39 billion by 2027.
North America stood at USD 11.49 billion in 2019 and is likely to remain dominant in the forthcoming year.
The emergence of advanced technologies such as big data, cloud computing, and artificial intelligence has positively impacted the market.
The position of social media has significantly expanded. Recruiters realize the need for more innovative ways to communicate with talent through social media sites.
Companies are avoiding face-to-face interviews to practice social distancing and avoid physical contact to prevent virus spread.
The giant IT and financial companies worldwide are now announcing layoffs, restricting the use of E-recruitment platforms among businesses.
Networking, social media
Position salaries, company reviews
Large user base
Large recruiter base
Soft skill testing, recommened courses
Career advice, resume help
Trageting developers
Focusing on resume help
Focusing on internship positions
College students or young professionals looking for internships or entry-level jobs
What do their days look like when looking for jobs or internships?
What do they care about when they look for jobs or internships?
What are their needs and difficulties when looking for jobs or internships?
What apps do they like to use to look for jobs or internships? What features do they like or dislike about that app?
What features would they want from online recruiting apps?
Name: Judy Job
Age: 24
Dream Job: Software Engineer
Education: Graduate Degree
Location: New York
Judy Job is a graduate student graduating after the spring semester. Affected by COVID-19, it is increasingly hard for her to get a full-time offer. At the same time, she cannot do networking as frequently as before to learn about new job opportunities, and she feels the competition for finding a job is more intense due to the pandemic.
Difficult to network due to the pandemic
Hard to find people to share experience with
Cannot decide which company to apply
Learn updated industry information
Know more people in the industry to get referrals
Read experience sharing and company reviews
Name: James Job
Age: 20
Dream Job: Somthing Cool
Education: Undergraduate Degree
Location: Boston
James Job is a junior student looking for a summer internship. James majors in statistics. He is a good student and enjoys problem shooting. However, he is unclear about his career path and unsure about what position he wants to start with. He needs some help to prepare for his graduation and career.
Have few working experiences
Hard to find a valid internship
Unsure about the career path
Get advice on positions and career path
Find an internship with limited experience
Learn how to showcase personal experience
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